Posts Tagged :

Mobile marketing

1024 683 Rob Lovitt

Why Your Plastic Surgery Practice Reviews Matter Now More Than Ever

By now there’s no denying the role online reviews play in the choices potential patients make about plastic surgery. The opinions shared by others now show up in more places.…

714 478 Rob Lovitt

3 Tips to Turn Today’s Plastic Surgery Shopper Into Tomorrow’s Patient

The average plastic surgery consumer may not be a shop-until-you-drop type, but she/he is definitely shopping around. In fact, most people now start their search online to browse, get ideas, and compare options when it…

crystal ball, trends, aesthetic marketing, 2017
336 388 Rob Lovitt

5 Ways to Future-proof Your Practice: Trends, Tactics and Technology for 2017 and Beyond

It’s often said that those who forget the past are condemned to repeat it, but the converse is also true: Those who fail to anticipate the future are destined to…

search, seo, google, practice website
640 411 Rob Lovitt

Rank Well in Search, Part II: 7 SEO Trends and What They Mean for Aesthetic Practices

As noted in last week’s post, understanding what factors influence search rank is key to ensuring that potential patients find your practice website: Fail to incorporate the signals that get…

healthcare, marketing, social, search
473 364 Rob Lovitt

Infographic Friday: So Much Content, So Little Time, and How to Alter the Formula in your Favor

Call it the content conundrum: Thanks to the internet, potential patients have access to a massive amount of information when researching procedures and providers — which means that practices that…

small practice, competitive edge, aesthetic marketing, local
504 314 Rob Lovitt

Small Practice Survival Secret: Think Locally, Act Digitally

It’s often said that size matters — just not always in the way people think it does. Take aesthetic marketing, where big chains with multiple locations often seem to have…

150 150 Rob Lovitt

HIPAA @ 20, Part II: In a Mobile-first World, You Need to Be Smart about Smartphones

You see them almost everywhere you go: People of all ages with their heads down, faces glued to their phones, and playing Pokémon Go. The GPS/camera-based game has been touted…

reducing friction, healthcare marketing, practice website, self-scheduling
372 288 Rob Lovitt

Eliminating Friction: 4 Ways to Facilitate More Patient Contacts

Picture for a moment a potential patient who has decided to book a consultation with your practice. If she’s like most people, chances are that she’s going to have to…

patient engagement
453 322 Rob Lovitt

Infographic Friday: Promote Patient Engagement (and Boost Your Bottom Line)

What do patients want? Excellent care and great outcomes, of course, but increasingly, they also want to be actively involved in their healthcare decisions. They know they have choices, which…

content marketing
506 322 Rob Lovitt

5 Rules of Engagement for Aesthetic Practices

Chances are that when you hear the name Adobe you probably think of them as the purveyor of digital products, such as Flash, Photoshop and PDFs. But the company is…

mobile, aesthetic marketing, statistics, smartphones, mobile search
503 316 Rob Lovitt

Aesthetics on the Go: 10 Mobile Stats and Why They Matter

In a world where data lies at the heart of every intelligent business decision, statistics provide the insight to ensure you’re moving in the right direction. And if there’s one…

digital disruption
495 327 Rob Lovitt

5 Trends that Will Define the Future: Digital Disruption and How to Survive It

Virtual reality headsets, modular TV sets, and an electric car that Batman would be proud to drive: For tech geeks, the just-finished Consumer Electronics Show (CES) in Las Vegas offered…