While the ultimate state of the U.S. healthcare system remains a $3-trillion question mark, one impact of the ongoing uncertainty is already influencing the way Americans approach medical care. With…
As previously noted, demonstrating that you put patients first starts with a well-designed, patient-centric website. It should be about them, not you, and with the possible exception of your About…
Mobile apps, social content, telemedicine — as noted in a previous post, potential aesthetic patients have an ever-expanding number of ways to connect with your plastic surgery practice. With all…
What do Dr. Martens, flannel shirts, and chemical peels have in common? They were all big in the ’90s, and now, 20-plus years later, they’re proving popular all over again. According to…
Photo via Flickr user Vic Patients get their first impression of your practice the second they walk in the front door. The location, the decor, the lobby chairs, even the…
Engaging, ubiquitous, and easier than ever to produce — is it any wonder that videos are essentially taking over online? Consider a few findings from Cisco’s latest forecast for online…
If you’ve been in practice for any length of time, you’ve no doubt heard the old saying that healing is an art, medicine is a science, and healthcare is a…
It’s often said that those who forget the past are condemned to repeat it, but the converse is also true: Those who fail to anticipate the future are destined to…
As noted in last week’s post, understanding what factors influence search rank is key to ensuring that potential patients find your practice website: Fail to incorporate the signals that get…
Funny thing about Google: The search giant can find just about any website on the internet but if it “thinks” that you won’t like what it finds, it won’t show…
Homepages, landing pages, About Us pages — as recent posts have made clear, there’s a lot more to web design than picking out fonts, colors, and layouts. Sure, the basics…
Consults, surgeries, practice management — as a busy aesthetic professional, you probably don’t spend a lot of time studying your practice website. Turns out visitors don’t either. According to Google…
To post prices or not to post prices, that is the question. For doctors providing medically necessary services, the question has taken on new urgency thanks to the Affordable Care…
Picture for a moment a potential patient who has decided to book a consultation with your practice. If she’s like most people, chances are that she’s going to have to…
Chances are that when you hear the name Adobe you probably think of them as the purveyor of digital products, such as Flash, Photoshop and PDFs. But the company is…
You hear a lot about content marketing these days, i.e., the process of creating and sharing useful information with potential patients rather than annoying them with ads and other interruptive…
In a world where data lies at the heart of every intelligent business decision, statistics provide the insight to ensure you’re moving in the right direction. And if there’s one…
Click, click, click. In the instant-gratification world of the Internet, people land on websites and do one of two things fairly quickly: Either they decide the site in question isn’t…
