Posts Tagged :

Reputation management

960 540 The RealSelf Team

What Patients Really Want

97% of consumers expect their provider to engage online, and their needs for information ahead of contacting the practice have changed dramatically thanks to the smartphone. In this course, we…

960 540 The RealSelf Team

Social Media Workshop – ASAPS 2018

Originally presented by the RealSelf team at ASAPS in New York City on April 27, 2018. Learn to enhance the effectiveness of practice marketing via social media. Includes practical tips…

960 540 The RealSelf Team

Thriving in an Era of Digital Disruption

Originally presented by RealSelf CEO and Founder Tom Seery at ASAPS in New York City on Friday, April 27, 2018 as part of a panel titled Re-Designing Your Aesthetic Practice.

1024 576 The RealSelf Team

Making the Most of Your Competitive Insights Snapshot

  To help you understand how your RealSelf Profile is performing, we prepared a personalized competitive benchmarking snapshot. Watch this brief tutorial to learn: How we developed the snapshot What personalized…

1024 683 The RealSelf Team

New for Medaesthetic Providers: Your Free Business Page

Want to give your medaesthetic practice the attention it deserves? Dig into this data sheet to learn how a RealSelf Business Page puts you front and center with local consumers…

1024 683 The RealSelf Team

Beginner’s Guide to Your RealSelf Profile

Your free profile is the foundation of your RealSelf presence. It’s your chance to make a winning first impression with the 10 million consumers who visit RealSelf each month1, looking…

1024 683 The RealSelf Team

5 Simple Steps to Successful Reputation Management

This old phrase is truer than ever: Your reputation really does precede you—and we’re not just talking about a current patient mentioning you to a friend. These days, millions of…

1024 683 Kelcy Heringer

Aesthetic Marketing FAQs: Online Reputation Management

Move over, word of mouth There’s a new king of getting new patients: online reputation management. Your reviews, your before & after photos, your interactions with consumers – they combine…

1024 640 The RealSelf Team

10 Million Reasons to Market Your Medical Spa on RealSelf

  RealSelf has nearly 10 million monthly visitors, and well over half are researching non-surgical treatments and procedures. Our new Business Pages product gives you the chance to showcase your…

426 276 The RealSelf Team

How This Doctor Maximizes His Reviews on RealSelf

Marketing is crucial to any business. To grow your plastic surgery practice, you need to increase exposure and attract new patients. Easy, right? While many practices spend thousands of dollars to do…

Photo via Flickr user Vic
300 200 The RealSelf Team

Don’t Let a Bad Online Profile Hold Back Your Business

Photo via Flickr user Vic Patients get their first impression of your practice the second they walk in the front door. The location, the decor, the lobby chairs, even the…

online reviews, doctor reviews, medical marketing, peer trust
526 321 Rob Lovitt

Online Reviews: New Research, Intriguing Insights, and the Power of ‘Peer Trust’

You can’t escape it — from search engine result pages to community sites, online reviews of healthcare services are everywhere. Even the scientific community has taken notice, which may explain…

300 200 The RealSelf Team

3 Tips to Generate More Patient Reviews

Reviews matter. As a medical professional, reviews may not be at the top of your priority list. Your experience, education, and board-certification showcase the value of your work. That is…

online reviews, gag clauses, non-disparagement, SLAPP
357 315 Rob Lovitt

Gag Clauses Begone: Best Practices When Dealing with Negative Reviews

      In an era of unprecedented government gridlock, a hint of bipartisanship has emerged from a surprising arena: online reviews. Recently passed by the U.S. Senate — unanimously, no…

online health, social media, healthcare marketing
502 316 Rob Lovitt

Struggling with Social Media? Why so many Small Businesses Get It Wrong

By now, almost every successful business owner understands the importance of maintaining a social media presence. Unfortunately, many may still be struggling to get it right: Consider some of the…

661 574 Rob Lovitt

Online Reviews: 7 Stunning Statistics — and What They Mean for Aesthetic Practices

The review genie is not going back in the bottle. In fact, with more people putting more trust in online reviews, and more reviews showing up in more places, that…

714 421 Rob Lovitt

Study: 81% of Patients Are Unsatisfied with their Healthcare Experiences. Are Yours among Them?

Think your practice provides a great patient experience? You might want to revisit the question. According to a recent study by Prophet and GE Healthcare Camden Group, 81% of consumers…

3 rs, authenticity
311 162 Rob Lovitt

Real, Reliable, and Respectful: Attract More Patients by Embracing the 3 Rs of Authenticity

You hear a lot about “authenticity” these days — what it is, why it’s important, how to demonstrate it, etc. — but all too often those explanations are long on…

reputation management, online reviews
400 500 Rob Lovitt

Responding to Negative Reviews II: Sometimes the Best Response Is to Change the Conversation

Let’s face it — having done your best to help a patient, you have every right to be dismayed when you discover they’ve posted a scathing online review. As previous…

820 496 Rob Lovitt

Responding to Negative Reviews, Revisited: 5 Ways to Avoid Bad Publicity

As noted in last week’s post, filing a lawsuit over a negative review — either to silence an unhappy patient or to pursue damages for defamation — is rarely a…