You hear a lot about “authenticity” these days — what it is, why it’s important, how to demonstrate it, etc. — but all too often those explanations are long on…
Let’s face it — having done your best to help a patient, you have every right to be dismayed when you discover they’ve posted a scathing online review. As previous…
As noted in last week’s post, filing a lawsuit over a negative review — either to silence an unhappy patient or to pursue damages for defamation — is rarely a…
Using RealSelf to Build a Strong Brand and Patient Pipeline. How many younger plastic surgeons can already say they’ve established a strong reputation and found a cost-effective way to acquire…
“Results I can’t get just from my own website or any other kind of advertising.” Dr. Peter Capizzi is known for many things. Like his skill with breast surgeries. And…
Getting Up to $250k in Annual Revenue from RealSelf. With RealSelf, Dr. Ronald Shelton accomplishes two of his passions: educating patients, and growing his New York City practice. He answers…
It probably happens more often than you think. A potential patient considering a procedure goes online, comes across your before and after photos and decides that she likes what she sees.…
All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to…
Quick, if someone were to ask you what sort of services your practice provides, what would you say? Cosmetic services? Aesthetic services? A variety of services for the skin, face…
Do you know what’s being said about you online? Many doctors apparently don’t: According to research by MedData Group, almost half (47%) of doctors don’t actively manage their online reputation.…
