Posts Tagged :

Reputation management

661 574 Rob Lovitt

Online Reviews: 7 Stunning Statistics — and What They Mean for Aesthetic Practices

The review genie is not going back in the bottle. In fact, with more people putting more trust in online reviews, and more reviews showing up in more places, that…

714 421 Rob Lovitt

Study: 81% of Patients Are Unsatisfied with their Healthcare Experiences. Are Yours among Them?

Think your practice provides a great patient experience? You might want to revisit the question. According to a recent study by Prophet and GE Healthcare Camden Group, 81% of consumers…

3 rs, authenticity
311 162 Rob Lovitt

Real, Reliable, and Respectful: Attract More Patients by Embracing the 3 Rs of Authenticity

You hear a lot about “authenticity” these days — what it is, why it’s important, how to demonstrate it, etc. — but all too often those explanations are long on…

reputation management, online reviews
400 500 Rob Lovitt

Responding to Negative Reviews II: Sometimes the Best Response Is to Change the Conversation

Let’s face it — having done your best to help a patient, you have every right to be dismayed when you discover they’ve posted a scathing online review. As previous…

820 496 Rob Lovitt

Responding to Negative Reviews, Revisited: 5 Ways to Avoid Bad Publicity

As noted in last week’s post, filing a lawsuit over a negative review — either to silence an unhappy patient or to pursue damages for defamation — is rarely a…

1024 683 The RealSelf Team

Spotlight Case Study: Dr. David Shifrin

Using RealSelf to Build a Strong Brand and Patient Pipeline. How many younger plastic surgeons can already say they’ve established a strong reputation and found a cost-effective way to acquire…

1024 683 The RealSelf Team

Spotlight Case Study: Dr. Peter Capizzi

“Results I can’t get just from my own website or any other kind of advertising.” Dr. Peter Capizzi is known for many things. Like his skill with breast surgeries. And…

1024 683 The RealSelf Team

Spotlight Case Study: Dr. Ron Shelton

Getting Up to $250k in Annual Revenue from RealSelf. With RealSelf, Dr. Ronald Shelton accomplishes two of his passions: educating patients, and growing his New York City practice. He answers…

copyright, duplicate image, infringement
612 612 Rob Lovitt

Photo Poaching: Are Your Images Being Used to Promote Someone Else’s Practice?

It probably happens more often than you think. A potential patient considering a procedure goes online, comes across your before and after photos and decides that she likes what she sees.…

branding, medical marketing
502 318 Rob Lovitt

Stand Up, Stand Out and Stay in the Game: 3 Steps toward Better Branding

All of us need to understand the importance of branding. We are CEOs of our own companies: Me Inc. To be in business today, our most important job is to…

customer service, patient satisfaction, aesthetic marketing
481 334 Rob Lovitt

Customer Dis-service: When Great Medical Care Isn’t Enough

Quick, if someone were to ask you what sort of services your practice provides, what would you say? Cosmetic services? Aesthetic services? A variety of services for the skin, face…

infographic, social media, reputation management
658 490 Rob Lovitt

Infographic Friday: Manage Your Reputation (and Attract New Patients) via Social Media

Do you know what’s being said about you online? Many doctors apparently don’t: According to research by MedData Group, almost half (47%) of doctors don’t actively manage their online reputation.…