Posts Tagged :

Social media

1024 576 The RealSelf Team

Webinars: Cracking the Code on Instagram & Reviews

Learn more tips for ramping up your online reviews (including a new integration to make it easier), and tune in as RealSelf CEO Tom Seery joins to help practices like yours outsmart Instagram’s algorithm update.

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6 Scenarios Where You Look Different to Consumers Than You Might Think

Having a handle on how your actions appear to others can be tough. Here are six instances where you might be surprised at how your actions are being interpreted by consumers.

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New to Instagram? Here’s What to Do in the First 30 Days

Branching out into the world of Instagram can be a highly effective way for your aesthetics practice to strut its stuff, showcasing the quality work you do, your expertise, your…

555 312 The RealSelf Team

ROI: Leverage These Four Sources to Create High-Value Social Content

To be effective and maximize your return on investment, social media content should be specifically designed to drive consumers to take a next step towards booking a consultation or treatment.…

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4 Ways to Get More ROI From Social Media

Posting to social media takes a lot of time. And while you should expect benefits in terms of positioning and branding, you should also expect a cold hard return on…

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12 Instagram Accounts You Should Be Following

Imitation is the highest form of flattery. It’s also one of the shortcuts to mastery. One of the best ways to learn great tactics for Instagram is to take note…

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9 Time-Saving Ways to Harvest Great Social Media Content

It’s no secret that social media can attract attention—and new patients—to your practice, and Instagram’s image-friendly focus is a perfect platform with which to engage them. Different post types can…

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How Savvy Surgeons Include Their Team for Social Media Success

You didn’t get into plastic surgery to become a social media influencer. And yet, it’s likely no surprise to you that channels like Instagram and Facebook can go a long…

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16 Opportunities for Creating Instagram Content at Conferences

Instagram is the place where aesthetics practitioners should focus their social media efforts to reach the most consumers. RealSelf research has found that cosmetic Instagram accounts see an average of…

555 312 The RealSelf Team

5 Fresh Ideas for Creative and Engaging Instagram Posts

Instagram is a powerful channel for social engagement that is also a favorite digital medium for aesthetic doctors and providers. The ability to show the results of your treatments on…

802 516 Tom Seery

@RealSelf Reveals Hidden Social Media Trends in Medical Aesthetics

Here at RealSelf, we’re lucky to have a smart team that manages our social media accounts and regularly reports on what’s working. With that team at the wheel, we more…

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Social Media Workshop – ASAPS 2018

Originally presented by the RealSelf team at ASAPS in New York City on April 27, 2018. Learn to enhance the effectiveness of practice marketing via social media. Includes practical tips…

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Thriving in an Era of Digital Disruption

Originally presented by RealSelf CEO and Founder Tom Seery at ASAPS in New York City on Friday, April 27, 2018 as part of a panel titled Re-Designing Your Aesthetic Practice.

1024 683 Kelcy Heringer

Pros & Cons: Popular Aesthetic Marketing Options

According to the American Society of Plastic Surgeons, more than $16 billion is spent on cosmetic procedures in the U.S.1 If you want to keep up with existing practices (and…

1024 683 Kelcy Heringer

Why the Most Successful Practices Meet Their Patients Online

To help you find new ways to grow your patient base, consider this: 95% of patients expect you to engage online.1 Whether you’re a full-time marketer or a multitasking practice…

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RealSelf Presents: Dr. Heather Furnas – Social Media for the Plastic Surgeon

  “How many followers do you have?” For Dr. Heather Furnas, MD, the answer is 158k Twitter followers and 15.3k Instagram followers. Tune in for this RealSelf Top Doctor’s webinar…

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Going Solo – How RealSelf, Social Media, and Being Scrappy Helped Me Launch My Practice

  Last year, plastic surgeon Dr. Adam Oppenheimer took a “leap of faith” and went out on his own, supported by his confidence that he could attract patients online regardless…

1024 683 The RealSelf Team

Going Solo: How RealSelf, Social Media, and Being Scrappy Helped Launch My Practice

Ever since his plastic surgeon grandfather stitched up his tongue after a childhood bike accident, Dr. Adam Oppenheimer knew he wanted to be in the business. Raised in a family…

social media, social search, social discovery, content, aesthetic marketing
640 320 Rob Lovitt

Social Discovery: 5 Ways to Ensure People Find Your Practice Via Social Media

Social media — it’s not just for posting vacation photos and connecting with old friends anymore. These days, social is also an increasingly important search tool as millions of people…