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Tips

555 312 The RealSelf Team

5 Fresh Ideas for Creative and Engaging Instagram Posts

Instagram is a powerful channel for social engagement that is also a favorite digital medium for aesthetic doctors and providers. The ability to show the results of your treatments on…

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Webinar: Someone Online Hates You

Watch “Someone Online Hates You: Tips for Managing Negative Reviews” on demand now. It’s the day rued by any business or service provider: the day they receive the dreaded negative…

555 312 The RealSelf Team

16 Opportunities for Creating Instagram Content at Conferences

Instagram is the place where aesthetics practitioners should focus their social media efforts to reach the most consumers. RealSelf research has found that cosmetic Instagram accounts see an average of…

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7 Ways to Get More Quality Reviews for Your Aesthetics Practice

For consumers seeking aesthetic treatments, one of the most important sentiments you’ll need to convey to them is trust. And in your marketing, the ultimate way to build and validate…

1024 576 Maureen Ezekwugo

8 Free Ways to Get More High-Potential Consultations on RealSelf

Are you an aesthetic professional who is grappling with closing the gap between the expertise you’ve built through experience and the way people see your reputation online? If so, you’re…

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4 Steps to Building a Blog that Attracts Potential Patients

A blog can be a powerful marketing and patient education tool for your practice. In marketing lingo, a blog is a “pull marketing” technique. It attracts people who are searching…

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What Patients Really Want

97% of consumers expect their provider to engage online, and their needs for information ahead of contacting the practice have changed dramatically thanks to the smartphone. In this course, we…

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Infographic: Are You Meeting Consumer Expectations?

If you want to convert more contacts into consults, it helps to be informed. That’s why we created the Are You Meeting Consumer Expectations? infographic. It covers how to get…

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Best Practices: Answering Consumer Questions

Did you know consumers have posted over 400,000 questions on RealSelf? By taking a few minutes to answer questions from the RealSelf community of 10 million aesthetic consumers, you can…

1024 683 The RealSelf Team

Best Practices: Uploading Before and After Photos

Did you know consumers need to see at least 11 sets of photos before they are able to make a decision? Before and after photos are a critical component in…