The aesthetics industry has a transparency problem, and a 2016 study published in the journal Plastic and Reconstructive Surgery spells it out. When it comes to making aesthetic decisions, consumer knowledge is empowering, and its flip side, consumer confusion, is dangerous. Literally.
When patients are uninformed about how to make smart decisions about aesthetic procedures, they’re at greater risk for dissatisfaction, injury, disfiguration, and, in some cases, even death.
Join us on Monday, April 22 at 6pm Central/4pm Pacific for the next RealSelf University webinar as our esteemed panel of plastic surgeons Dr. Rod Rohrich, Dr. Ajul Shah, and Dr. Anup Patel talk through key results from their study of over 5,000 people.
We’re going to unpack the credentials landscape, and how consumers interact with it, with facts, figures, and examples, including:
- How public perception has changed since the study was published in 2016
- The factors consumers use to assess doctor quality instead of credentials
- Which websites protect consumers by displaying accurate information about doctors’ credentials (and which don’t)
Learn how to shape your marketing strategy to help future patients overcome misconceptions while moving toward effective solutions to this growing perception problem in aesthetic medicine.
Read the paper in Plastic and Reconstructive Surgery: Public Perception of Plastic Surgeons: Increasing Transparency to Educate Patients