The Credential Conundrum Webinar: What the Research Reveals About Aesthetic Consumer Confusion

The Credential Conundrum Webinar: What the Research Reveals About Aesthetic Consumer Confusion

1024 576 Eva Sheie

The aesthetics industry has a transparency problem, and a 2016 study published in the journal Plastic and Reconstructive Surgery spells it out. When it comes to making aesthetic decisions, consumer knowledge is empowering, and its flip side, consumer confusion, is dangerous. Literally.

When patients are uninformed about how to make smart decisions about aesthetic procedures, they’re at greater risk for dissatisfaction, injury, disfiguration, and, in some cases, even death.  

Join us on Monday, April 22 at 6pm Central/4pm Pacific for the next RealSelf University webinar as our esteemed panel of plastic surgeons Dr. Rod Rohrich, Dr. Ajul Shah, and Dr. Anup Patel talk through key results from their study of over 5,000 people.

We’re going to unpack the credentials landscape, and how consumers interact with it, with facts, figures, and examples, including:

  • How public perception has changed since the study was published in 2016
  • The factors consumers use to assess doctor quality instead of credentials
  • Which websites protect consumers by displaying accurate information about doctors’ credentials (and which don’t)

Learn how to shape your marketing strategy to help future patients overcome misconceptions while moving toward effective solutions to this growing perception problem in aesthetic medicine.

Panel: Rod J. Rohrich, MD; Ajul Shah, MD; Anup Patel, MD, MBA
Date: Monday, April 22, 2019
Time: 4pm Pacific/6pm Central

Click to register.

Can’t make it? Don’t worry! Register to receive the recording.

Read the paper in Plastic and Reconstructive Surgery: Public Perception of Plastic Surgeons: Increasing Transparency to Educate Patients

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Eva Sheie

A nationally known search-marketing specialist, Eva has an extensive background evaluating and interpreting the behavior of prospective patients in the online aesthetic marketplace. Eva’s focus at RealSelf is to best serve professional providers by giving them the latest tools and information they need to connect with potential patients online. She has appeared as a speaker on this topic at ASPS, ASAPS, AAFPRS, and many other professional meetings.

All stories by:Eva Sheie