Video: Introducing More Prospect Vetting & New Time Savers

Video: Introducing More Prospect Vetting & New Time Savers

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In a previous post I shared with you three priorities that RealSelf is undertaking to deliver more value to practices. The video above focuses on two of those priorities: more consumer vetting and features that make it easier to get the most from RealSelf.

These changes are our response to your feedback that you want more patient vetting from us, and that you also want more guidance on how to make most of the time you spend on RealSelf. Watch the video above for more details.

In it I speak with one of our senior product managers, Anya Stitz, about our new Guided Experiences, which help pre-qualify consumers as they step through the treatment research process on RealSelf.com.

We do this by asking customers key questions along their research journey that indicate their readiness to pay for a procedure and consult with a doctor. And when a consumer indicates they are not yet ready to talk to a provider, we ask why. Their answers help us do more nurturing—delivering information that will help facilitate their decision—and help make them more qualified and educated consumers when the are finally ready to take the next step.

Lastly, we’ve heard your feedback on RealSelf Q&A and have started working on platform updates to make Q&A more valuable and take less time. Visit your dashboard to try the new “Suggested Questions” feature. These improvements are just the beginning, and we think you’ll like them.

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Tom Seery

Tom Seery

Tom Seery is the founder and CEO of RealSelf, the most popular online resource that helps consumers research cosmetic treatments and find the right medical aesthetic provider. Each month RealSelf attracts 10 million unique visitors who view 50 million photos. Another 500,000 people contact doctors and clinics seeking more information or appointments. Integral to RealSelf is a model that showcases the expertise of aesthetic providers. Experts have posted two million answers to questions and routinely upload educational videos, and patient before & after photos. Prior to RealSelf, Tom was a member of the founding team at Expedia, where he conceived a $1.2b private-label travel business, launched the cruise travel line of business, and introduced search marketing long before Google was a household name. Tom sits on the board of ReSurge International, a nonprofit that builds plastic reconstructive surgical capacity in developing countries. He also regularly lectures on innovation and serves on the board of the entrepreneurship programs at the University of Washington. Tom holds an MS from Drexel University, MBA from University of Washington, and BA from Connecticut College. He resides in Seattle with his wife and two highly energetic boys. He is @seery on Twitter or @realself_tom on Instagram, should you wish to connect.

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