In a previous post I shared with you three priorities that RealSelf is undertaking to deliver more value to practices. The video above focuses on two of those priorities: more consumer vetting and features that make it easier to get the most from RealSelf.
These changes are our response to your feedback that you want more patient vetting from us, and that you also want more guidance on how to make most of the time you spend on RealSelf. Watch the video above for more details.
In it I speak with one of our senior product managers, Anya Stitz, about our new Guided Experiences, which help pre-qualify consumers as they step through the treatment research process on RealSelf.com.
We do this by asking customers key questions along their research journey that indicate their readiness to pay for a procedure and consult with a doctor. And when a consumer indicates they are not yet ready to talk to a provider, we ask why. Their answers help us do more nurturing—delivering information that will help facilitate their decision—and help make them more qualified and educated consumers when the are finally ready to take the next step.
Lastly, we’ve heard your feedback on RealSelf Q&A and have started working on platform updates to make Q&A more valuable and take less time. Visit your dashboard to try the new “Suggested Questions” feature. These improvements are just the beginning, and we think you’ll like them.