Webinar: 10 Most Costly Before & After Photo Fails

Webinar: 10 Most Costly Before & After Photo Fails

1024 576 The RealSelf Team

mona lisa before and after

83% of prospective patients tell us that after reviews, before-and-after photos are the most important factor they consider when choosing a doctor. Your before-and-after photos will either win or lose your prospective patient’s confidence as they view your results.

This informative webinar features Etna Interactive CEO Ryan Miller where you will learn:

  • The 10 most common and avoidable patient photography, editing, and publishing fails
  • Which signals consumers need to see in your photos & descriptions to build trust
  • Advanced tips for increasing conversions through the use of photos

Learn how to set your practice up for success with before-and-after photos. We’ll help you be ready before the patient is standing in front of you and the camera is in your hand.

Watch On Demand


Ryan Miller | CEO, Etna Interactive

Ryan is the founder and CEO of one of the elective healthcare industry’s most respected online marketing firms, Etna Interactive. With more than 15 years of experience serving hundreds of aesthetic clinics across North America, Ryan is recognized for his expertise in everything from SEO to social media, reputation management to mobile marketing. Featured in the New York Times and a contributor to the book The Business of Plastic Surgery, Ryan is a frequent contributor to popular medical industry magazines and highly sought-after lecturer.

Eva Sheie | Director, RealSelf Practice Development

A nationally known search-marketing specialist, Eva has an extensive background evaluating and interpreting the behavior of prospective patients in the online aesthetic marketplace. Eva’s focus as the Director of Practice Development at RealSelf is to best serve professional providers by giving them the latest tools and information they need to connect with potential patients online. She has appeared as a speaker at ASPS, ASAPS, AAFPRS, and many other professional meetings.