Having on-point consumer data is the key to creating marketing that connects and growing your practice’s competitive edge.
Having on-point consumer data is the key to creating marketing that connects and growing your practice’s competitive edge.But the truth is, great data can be incredibly tough to come by—we know because we have an entire team dedicated to harvesting it. In the first of our What’s Hot series of webinars, our lead data scientist will bring you the latest exclusive RealSelf data about what consumers are thinking, and precisely how they’re behaving.
You’ll learn:
- How COVID-19 affected consumer intent to get a procedure
- What the data says about consumer adoption of virtual consults, and how reopening affected the trend
- How interest in procedures tracks throughout the year—and how the pandemic disrupted those trends
Watch this webinar on demand for RealSelf-exclusive data about how aesthetic consumers are behaving at a time like no other.
SPEAKERS
Kim Schlesinger, Ph.D. | Lead Data Scientist
Kim Schlesinger heads up a team of data scientists, helping RealSelf understand consumers, doctors and the overall business through data. She works closely with all departments to incorporate data-based learnings into automated models and reports that improve the RealSelf experience. Kim has a Ph.D. in Physics from University of California, Santa Barbara.
Andaiye Taylor | RealSelf Doctor Content
Andaiye Taylor manages doctor-facing content production for RealSelf and was formerly content director at First Data, Rubicon Project and Bitly. She has a deep background in educational content strategy and production for small business owners and entrepreneurs that help them make informed decisions, level up their marketing skills, and compete in a marketplace where smart strategy and tech knowhow are major competitive advantages. Andaiye has an M.S. in Journalism from Columbia University, where she earned the Erik-Lars Nelson prize for excellence in reporting and writing.
Janet Allenby, D.O. | Board-certified Dermatologist
Having practiced in South Florida for over 22 years, Dr. Allenby has vast exposure to cutting-edge technology and expertise with the newest and safest treatments to deliver impressive results for the face and body. Dr. Allenby is a renowned lecturer to the public, her colleagues, and pharmaceutical companies both in the US and internationally. She is also a member of the RealSelf Business Advisory Board— a group of doctors working alongside our senior leadership to guide decisions about our community.
Ashley McGuire | Practice Development Manager, Aesthetics Biomedical
Ashley McGuire has helped to develop hundreds of practices within the aesthetic space. She started her career in aesthetics as a marketing director of a seven- practice dermatology group; ran marketing and business development for a hospital system; and held roles in sales and marketing for a large laser device company, where she managed over two hundred accounts across her region. She has also worked as an internal consultant to help grow and develop new med spas. Ashley maximizes sales by combining her marketing expertise with a keen understanding of the products she’s charged with promoting. Now working on the practice development team at Aesthetics Biomedical® Inc., she’s bringing her sharp analysis of current industry trends to bear on directing the development and growth of their existing customer base.
CAN’T MAKE IT?
Don’t worry! Register for the live webinar and you’ll automatically receive a link to the recording the next day. All of our past webinars are available on demand at RealSelf University.
