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Reopening Your Practice? Here Are 5 Messaging Considerations.
967 582 The RealSelf Team

As the relaxation of stay-at-home orders ramps up, practices are doing the painstaking work of reopening while implementing safety procedures to keep staff and patients protected. What you should keep front of mind to inform your patient outreach.

Beyond Question: Leveraging Q&A to Get More Views and Inquiries
1024 576 The RealSelf Team

Answering questions on RealSelf gives consumers the content they crave when visiting your profile. Here’s how to approach questions so that you get the most return on the time you spend answering them.

Reopening: Easing Your Legal Concerns
1024 683 Josh King

RealSelf General Counsel Josh King walks through some of the primary concerns he’s been hearing recently about reopening into the ongoing COVID-19 pandemic, and offers his thoughts on minimizing the risk.

5 Things You Can Do Now to Shore Up Your Before-and-After Gallery
1024 576 The RealSelf Team

As you think about reopening your doors, it’s a good time to refresh your photo gallery and put a plan in place to consistently publish great before-and-after photos when you start seeing patients face-to-face again. Here’s how.

Doctors Predict The Longterm Effects of the Outbreak on Patient Behavior
808 446 The RealSelf Team

We recently asked aesthetic doctors what they predict the more lasting changes will be from the pandemic: how will it affect consumer attitudes and expectations in the longer term? Here’s what they told us.

How Are You Responding?

We’re in this together. Tell us how your practice is adapting in the wake of COVID-19 so that we can share best practices with everyone.

What RealSelf Is Saying to Consumers

Education From RealSelf University
Virtual Appointments: We’re Not Closed (Multi-Part Learning Module)

Asking for distance does not mean consumer demand is gone or defeated. This RealSelf University module is full of info that an help you start or scale virtual consultations, including:

  • Virtual Appointments: We’re Not Closed [webinar]
  • Virtual consultation tips from the pros
  • Real doctor-patient virtual consultations
  • & more!

START LEARNING >

3 Crisis Marketing Need-to-Knows

For practice leaders and business owners, the rapidly changing situation makes it incredibly challenging to make informed decisions. Learn what you need to know about marketing during a crisis, and get the strategic info you need to futureproof your practice. Watch on demand >

Supported by

In an effort to understand what our doctor community is currently contending with, we thought an expert in past disasters might be a useful place to start.

Boca Raton plastic surgeon Jason Pozner, MD returns for a special edition of the RealSelf University Podcast to talk about his experience and lessons learned from unplanned office closures due to hurricanes, extended power outages, and mandated statewide closures.

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President Trump’s Social Media Executive Order and RealSelf Reviews
1024 683 Josh King

by Josh King, General Counsel, RealSelf President Trump signed an Executive Order yesterday addressing social media companies. That order—and subsequent tweets by the President—focuses on CDA 230, the federal law…

Beauty in Focus: Come for the Content, Stay for the Strategy
1024 576 The RealSelf Team

Beauty in Focus, a consumer-facing virtual content series, will explore the news, trends, and issues currently shaping medical aesthetics.

Register for our Instagram Content Workshop
1024 577 The RealSelf Team

On this webinar, we’ll bring you fresh data-driven insights from the RealSelf social media team and RealSelf Social Index of 5,000 aesthetic Instagram accounts including plastic surgeons, nurse injectors, and med spas.

5 Things You Can Do Now to Shore Up Your Before-and-After Gallery
1024 576 The RealSelf Team

As you think about reopening your doors, it’s a good time to refresh your photo gallery and put a plan in place to consistently publish great before-and-after photos when you start seeing patients face-to-face again. Here’s how.