What’s on your patients’ minds? Their butts

What’s on your patients’ minds? Their butts

435 213 Rob Lovitt
Brazilian butt lift augmentation
Online searches show big lift for butt augmentation

There are no ifs or ands about it — butts are in. And bigger, better-shaped ones are what many medical-beauty clients are looking for.

That’s just one of the findings in new data just released from RealSelf.com that tracked the number of searches on the site between October 1 and December 31, 2011.

According to the data, searches for butt augmentations were up 39% over the previous nine months, followed by eyelid surgery (up 26%), lip augmentation (up 25%), liposuction alternatives (28%) and wrinkle freezers (up 11%).

According to Alicia Nakamoto, VP of Community for RealSelf, the trend shows no sign of drooping in the foreseeable future.

In 2011 lifting and enhancing the butt topped the list, and we foresee this holding strong for 2012.

At the same time, many patients have questions about the procedure: what type of liposuction is recommended, can a Brazilian butt lift be combined with a tummy tuck, and can I really have a butt like Beyonce or Kim Kardashian?

We can’t answer that last one, but be prepared to get these inquiries in 2012.

Doctor Takeaways:

1. Cultural trends are moving faster, leading to mini-booms in cosmetic procedures

You may not listen to the music Beyonce or Jennifer Lopez but celebrities set the tone for everything from accessories to physical appearance. Need more proof? A Facebook page dedicated to Pippa Middleton’s derriere currently has more than 240,000 Likes.

2. Expect questions about alternative treatments and controversial procedures

Potential patients concerned about cosmetic surgery costs are hearing more and more about herbal enhancement options, such as Dime Curves. As you know, no pill or supplement has been proven to help baby get “back.”

3. Keep your website content up-to-date

If you are interested in attracting interest from buttock-oriented consumers, you need to reference on your website the topics they most often search. “Brazilian butt lift” searches are far greater than those for “buttock augmentation” or “butt lift”.

Rob Lovitt

Rob Lovitt is a longtime writer and editor who believes every good business has a great story to tell. He has written for dozens of magazines and websites, including NBCnews.com, Expedia.com and the inflight magazines of Alaska, Horizon and Frontier airlines.

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